So, you’re looking to grow your business? In today’s crowded digital space, many brands are looking to move back toward traditional print and other advertising products. The key is to think differently from your competition to stand out.
Let’s assume that you have an idea of what you want: you want a product that is well designed, prominently features your brand’s logo and colors, and has an intrinsic value to your potential client or customer. However, you aren’t sure what this product actually looks like. You have a few ideas floating around, but are overwhelmed by the number of advertising products available, and aren’t sure which one would be best for your business and target demographic.
Thankfully, that’s where we come in.
For the benefit of your business, we’re here to give you the details on 4 Advertising Products to Grow Your Business.
First, we’ll start with...
Hats
It’s pretty hard to go wrong with a good hat. They look good. They’re prominently displayed. They work for all genders and ages. And most importantly, they cover up bad hair-days and male-pattern baldness. There are few people in the U.S. who don’t have at least one hat, or at the very least have purchased one at some point in their life. Which suggests that there is an inherent affinity for the head piece. Heck, think of the recent presidential election. When you see a red baseball cap that reads, “Make America Great Again,” who comes to mind? A printed cap can send a powerful message that isn’t easily forgotten.
We emphasize these points to communicate the fact that, if you can make a hat that is attractive in design and quality in material, it will return dividends to you through the embrace of its wearer—your client or potential customer. Though hats can be a bit of an investment—especially when done well—they can transform your clients and potential customers into walking brand ambassadors. And as we all know, word of mouth is still to this day the best form of advertising out there.
General Clothing
Keeping in line with the theme of apparel, clothing can be a particularly useful advertising product. For starters, we all wear clothes, so there will always be a given utility for clothing. Secondly, if you can create a good-looking t-shirt or other piece of apparel, the look and style may be enough to entice an individual to wear it regularly.
In this sense, think of your company’s brand similar to that of a fashion company to some extent. You’re creating clothing that will entice people to seek out your brand through appearance alone. Therefore, that initial quality and design must be sleek, subtle and attractive. If you can hit these three qualities out of the park, you’ll have your customers and potential clients wearing your apparel as a fashion statement, and may even need to consider creating a fashion department!
Drinkware
Keeping in line with the idea of given necessities when choosing the right advertising products, there are few advertising products more useful than drinkware. Whether it’s a coffee mug, a stainless-steel bottle or a simple tumbler, we tend to hold onto drinking apparatuses, especially if they were given to us as gifts.
When crafting an advertising product that truly resonates, you always want to keep in mind the usability to the client or potential customer. Logo drinkware also makes for great employee gifts. Pick a great product with high utility to set yourself up for success as soon as the advertising product passes from your hands to theirs.
Fidget Spinner
The fidget spinner is a bit of a newer device and these advertising products have really taken off and become a bit trendy. Although this trend is sure to pop within a few months to a year, the basic function of the “toy” is to provide a distraction from stress in a fun and contained manner. The benefit to a device like this is the fact that they are cheap and easily mass producible, and can be branded and colored to match your company’s corporate colors and logo.
Kids and adults alike love fidget spinners.
If you’ve have a few other ideas for advertising products and want to add it to our list of 4 Advertising Products Guaranteed to Build Your Business, let us know! Contact us today, we’d love to talk about different advertising products with you
